AI recommends your competitor. Earn the spot.
More buyers now ask ChatGPT as well as Google. Authority helps earn the mention.
Fractional CMO for trade and home-service businesses
Be known. Sell the vision. Own the strategy.
Senior marketing leadership and AI systems that many agencies don't offer, without the $200k hire.
Frisco, TX. Serving DFW and remote US.
Three things holding you back.
Tire-kickers are burning your ad spend.
You pay for every click, buyer or not. Let them pre-qualify.
No direction. Spinning wheels.
Busy, but going nowhere. A strategist turns effort into a plan.
Three things I specialize in.
Each one is part of your engagement. They are not sold separately.
Be known: local SEO and AI visibility
Ascend
Build the authority AI and Google look for.
Included in every engagement
Sell the vision: 3D design tool
Envision
Customers design the job in 3D and see a price first.
Included in every engagement
Own the strategy: CMO direction
Architect
The plan, priorities, and oversight behind the work.
Included in every engagement
See everything that is included
Proof of the build: try the tools yourself
One engagement. Two ways to work together.
Pick the level of involvement. Both include the same senior direction, and you work directly with me.
Advisor
$4,999 a month
Senior direction for the team you already have.
- 90-day growth roadmap, refreshed every quarter
- Two live strategy calls a week
- Weekly check-in by Loom or message
- Direct access, replies within one business day
- Direction of your team and vendors
- Monthly report on what was done and what is next
Embedded
$9,999 a month
Everything in Advisor, plus hands-on work all week.
- Everything in Advisor
- Live working sessions four times a week
- Continuous hands-on improvements across your site, listings, and campaigns
- The Ascend program run for you
- An Envision 3D sales tool in your roadmap
- Hands-on team and vendor management
A full-time CMO runs $200k+/yr before benefits. This is the direction, at a fraction of the hire.
90-day initial commitment, then month to month. You keep everything we build. 3 clients at a time, so each gets real attention.
How it works
- 1
Strategy call
20 minutes. We look at where your marketing stands and what matters most.
- 2
90-day plan
You get a written roadmap with priorities, owners, and dates.
- 3
Weekly execution, monthly reporting
Work moves every week. Each month you get a clear report on what was done and what is next.
Built by Howard Kan.
I'm a fractional CMO with 15+ years in media, marketing, and operations. I spent eight years leading marketing and media across the 365 companies, and I'm COO at Agency Logics. You work directly with the person who does the work. No account managers.