Architect: a full marketing department's output for less than the cost of one hire

Architect is $10,000 a month with a 90-day commitment, then month to month. If the numbers do not justify it, you part ways and keep everything built. A full-time marketing director is a salary plus benefits and a long search, so this gets senior leadership started without a hire. We take at most 3 fractional clients.

• Social media setup and management: profiles optimized and a content calendar built.
• Content creation: posts, graphics, and short-form video concepts.
• Posting and engaging: we post, we reply, we keep it alive.
• Organic outreach: DMs, comments, and community engagement that drive inbound.
• Website build and updates with SEO and GEO done right, so the site stays current and shows up in search and AI answers.
• One improvement shipped every single week.
• A monthly report: what we did and what it earned you.
• Two strategy calls a month.

1. Week one: strategy. We learn your business, your best customers, and your constraints, then set the priorities.
2. Every week: ship. One real improvement goes live each week, so progress is visible, not hidden in a report.
3. Every month: report and talk. You get a clear report and two strategy calls to adjust.

Most local businesses do not have a marketing leader, so marketing happens in bursts: a flurry of posts, then silence. Without direction, effort scatters and progress stalls. A director picks the few things that matter, makes sure they ship every week, and measures them. That is the difference between being busy and making progress.

It is for established local businesses with real revenue that want marketing run for them. It is not for brand-new businesses with no budget, or for owners who want to approve every post in real time. Because this is a hands-on service delivered by one person, the calendar holds only a few clients.

Part of the work is making sure your site and listings are built so assistants can quote you. That uses the same methods as Ascend. If you only want that piece, Ascend is the smaller, cheaper way to start.

The 90-day commitment exists so the work has time to show up. Here is the shape of it. It is a plan, not a promise of specific results.

1. Weeks 1 to 4: foundation. Strategy call, audit of your site, Google listing, and social profiles, a content calendar, and the first weekly improvements.
2. Weeks 5 to 8: rhythm. Posting and engagement run on schedule, outreach starts, and the site gets answer-first pages that search engines and AI assistants can quote.
3. Weeks 9 to 12: measure and adjust. The monthly report shows what moved. We double down on what works and drop what does not, and you decide whether to continue.

Most owners in this situation are choosing between hiring a marketing person, hiring an agency, or doing it themselves between jobs. A full-time marketing director is a major salary plus benefits, and a junior hire needs direction you may not have time to give. An agency often hands your account to someone junior. Architect puts one senior person, Howard Kan, on the work, with a weekly shipping cadence you can see.

Paid advertising budgets and ad management are separate. Through preferred partner Agency Logics, paid campaigns on Google, Local Services Ads, and Meta can be managed separately. Architect is the organic and strategic engine: content, outreach, website, search, and AI visibility.

What is a fractional marketing director?

A senior marketer who runs your strategy and execution part time, so you get leadership-level direction without a full-time salary.

How much does Architect cost?

$10,000 a month with a 90-day commitment, then month to month. If the numbers do not justify it, you can part ways and keep everything built.

What do I get each month?

Social setup and management, content, posting and engagement, organic outreach, website updates with SEO and GEO, one improvement shipped every week, a monthly report, and two strategy calls.

How many clients do you take?

A maximum of 3 fractional clients, because the calendar only holds that many.

Is this an agency?

No. You work directly with Howard Kan, the founder. There are no account managers.

Do you run paid ads?

Not as part of Architect. Paid advertising such as Google PPC, Local Services Ads, and Meta campaigns can be managed through preferred partner Agency Logics.

Is there a contract?

There is a 90-day commitment, then month to month. If the numbers do not justify it, you part ways and keep everything built.

Is Architect right for a brand-new business?

Usually not. It fits established local businesses with real revenue and something worth marketing. Book a free call and we will tell you honestly.